dropbox resources
Originally designed by a third-party agency, Dropbox has an extension of their main website known as Experience Dropbox and Dropbox Resources.
Experience.dropbox.com showcases articles, events, webinars and deep dives on how individuals and companies use the suite of products.
The sole designer on the team, I was tasked with owning a redesign on Resources, with clear monetization goals: users opening and reading 1-2 articles and subscribing to a paid Dropbox plan. Working with Marketing and stakeholders and beginning with a download of years of user feedback, I began a road map for improvements.
The majority of my collaborators within Marketing had not been involved in user testing before, and I didn’t want it to be done in a silo. Together with our collaborators in UXR, we embarked on a journey to source existing Dropbox users as well as first time users.
We used user testing findings to determine that users were drawn to a concept that combined a visual (rather than text) layout of articles and a more robust search and set of filters on Resources.
Together with the Growth team, we measured a positive impact on the amount of users who navigated to Experience Dropbox, clicked through various articles and converted to paid accounts.
Through the continuation and extension of my contract with Dropbox I was asked to present my Experience Dropbox and Resources findings to the Design org and work with designers across the org to discover better collaboration methods between designers and engineers, designers and Marketing, and designers and stakeholders.
I also worked to set up an improved design system for Experience Dropbox, to tie up loose ends from the third party agency who had created the system and left guides for new designers to use the system once I was no longer staffed on the team.